What is an SEO case study?
An SEO case study highlights how a consultant or agency partnered with a specific client to drive significant, notable SEO results.
When brands want to beef up their SEO strategy, they often partner with an SEO agency or professional to help them achieve desired outcomes.
A case study helps paint a clear picture of how a brand went from point A to B on the search engine results page, or SERP — with “B” being results like skyrocketed organic traffic, greater conversion rates, and high keyword rankings.
But SEO isn’t the same for every brand. Sure, there are overarching categories like content and keywords. But different niches, budgets, and goals distinguish SEO tactics and results across the board.
Reviewing an SEO case study helps you identify success markers and the strategies used to achieve that success.
With these insights, you can glean tips and tactics to apply to your brand’s SEO strategy. https://hawksem.com/blog/seo-case-studies-challenges-solutions-results/
SEO is essential for achieving sustainable online growth, but many businesses find it challenging to reap the long-term benefits due to the initially slow results.
As highlighted in our SEO Impact report below, it’s crucial to approach SEO as a long-term investment to achieve exponential gains through patience and consistency.
Let’s dive into the details.
The Growth Trajectory
Our analysis of SEO campaigns from 2015-2023 reveals a significant 220% increase in organic website traffic over a period of 6 to 24 months.
Clients saw an average traffic boost of 58% at the 6-month mark, which continued to gain momentum. By 12 months, the average growth reached 86%, ultimately surging to an impressive 220% at the 24-month mark.https://seoplus.com/case-studies/why-your-long-term-seo-strategy-matters/
Honda doubles traffic and reaches 30 million people
Honda Motor Co. wanted to promote their new Civic hatchback and Accord models to South American audiences. The problem? They were competing for keywords with their dealership partners.
On top of that, Honda just wasn’t reaching their target demographic with their existing content.
Strategies:
- New and improved keyword targets – We needed to get Honda and its dealers on the same page. So, we looked at the digital marketing goals for all parties and created new keyword targets for each to follow.
- Audience research – Honda had a target demographic, but SEO campaigns just weren’t reaching them. We sat down to discuss the brand’s unique selling points and linked them to their customers’ needs via tailored SEO content and keyword research.
Results:
- 30% decrease in CPC (cost per conversion)
- 40% increase in dealer inquiries
- 200% increase in traffic
- https://hawksem.com/blog/seo-case-studies-challenges-solutions-results/
Career Group Companies boosts job applications with keyword revamp
Imagine you’re an employer with a ton of job listings, and you aren’t receiving any applications. Career Group Companies, a staffing agency, faced this problem. The culprit? Less-than-stellar SEO was hiding their listings from prospective candidates.
We got to work with tried-and-true SEO tactics to improve the brand’s connection with their audience, drive more traffic, and improve application volume.
Strategies:
- Keyword portfolio expansion – We needed to understand why people looking for certain jobs weren’t landing on Career Group Companies’ listings. The answer was a few adjustments to their keyword portfolio, including long-tail variations and keyword phrases that included specific job titles and industries.
- Data-driven strategy – Our proprietary tech, ConversionIQ™, helps us decrypt all the data to reveal the whole picture of your SEO and content marketing campaigns. We used our platform to gather sophisticated data across multiple channels and identify qualified and unqualified leads to inform a greater SEO strategy.
- New content assets – Career Group Companies wanted to highlight diversity, equity, and inclusion (DEI) efforts and channel company-wide goals in their content. Naturally, we created new content assets to accommodate these goals and optimized existing content as well.
More visuals and updated keywords help Dilo recover lost rankings
DILO is a gas-handling product and service provider with decades of experience, but even its longstanding SEO wasn’t immune to a website redesign in 2019.
We’ve seen it before: lost traffic and dropped keyword rankings from a new launch or migration. And in DILO’s case, those lost rankings were high-value keywords that it really needed to get back in order to re-establish its place in the industry.
Strategies:
- On-page optimization – We always conduct a technical SEO audit after a redesign. This time, we fixed a few speed and navigation issues. Next step? Content optimization with updated target keywords and meta tags.
- Visual content – The gas industry isn’t the easiest to grasp, even with an organized, comprehensive article. We introduced more infographics and charts into DILO’s content to improve organic traffic and the user experience.
Results:
- 36% increase in organic clicks within 6 months
- 24% increase in Google clicks for high-value keywords within 3 months
- 46% increase in Google impressions within 3 months
- https://hawksem.com/blog/seo-case-studies-challenges-solutions-results/